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Branded entertainment is not an ad | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Jim Kiriakakis

As budgets for original programming on TV shrink, the opportunity for alternative business models continues to rise, one being brand-funded entertainment.

http://strategyonline.ca/2014/07/04/branded-entertainment-is-not-an-ad/
 

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